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Field Experiment
An Experiment which is carried out in ‘the field ’. That is, in a real world situation. In field experiments the participants are not usually aware that that they are participating in an experiment.
The independent variable is still manipulated unlike in natural experiments. Field experiments are usually high in Ecological Validity and may avoid demand characteristics as the participants are unaware of the experiment. However in field experiments it is much harder to control confounding variables and they are usually more time consuming and expensive.
In field experiments it is not possible to gain informed consent from the participants and it is difficult to Debrief the participants.
