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Asch
Solomon E. Asch (September 14, 1907 - February 20, 1996) was an American Gestalt psychologist and pioneer in social psychology. He was born in Warsaw, then in the Russian Empire, and emigrated to the United States in 1920. He received his bachelor's degree from the College of the City of New York in 1928. At Columbia University, he received his master's degree in 1930 and Ph.D. in 1932. He was a professor of psychology at Swarthmore College for 19 years, working with psychologists including Wolfgang Köhler.
He became famous in the 1950s, following experiments which showed that social pressure can make a person say something that is obviously incorrect. Asch was assisted in his work into Conformity by a young Stanley Milgram, who himself was later to achieve worldwide fame with his studies into Obedience to authority.
