| a | b | c | d | e | f | g | h | i | j | k | l | m |
| n | o | p | q | r | s | t | u | v | w | x | y | z |
Social Desirability Bias
This bias can occur when researchers use self report methods, such as interviews and questionnaires. It is the tendency of respondents to provide socially desirable answers so that the respondent appears in a better light.
