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Stroop Effect
This term is used to describe the conflict experienced when attempting to perform two conflicting cognitive tasks such as naming colours which are written in a different colour.
For example “In what colour is the following word printed yellow “?
The Stroop Effect is named after James R. Stroop who investigated this phenomenon in the Journal of Experimental Psychology, 1935.
If you want to try this out for yourself check out this online test
I won’t bother as I am fed up of marking coursework based on the Stroop Effect (especially trying to decipher the hypotheses) and receiving countless spammed examples of the Stroop Effect via email. This also goes for visual illusions. I have seen them all before so please do not send them to me.
